{"product_id":"a-practical-guide-to-strategic-narrative-marketing-how-to-lead-markets-stand-apart-and-say-something-compelling-in-a-crowded-content-world-9781478777571","title":"A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World","description":"Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining - to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Guy Murrel\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Outskirts Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/27\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 58\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.14d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781478777571\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Outskirts Press","offers":[{"title":"Paperback","offer_id":45199483994227,"sku":"9781478777571","price":13.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_a419749a-3461-4efc-884c-0a455029a746.jpg?v=1783598390","url":"https:\/\/bookstorenmore.com\/en-de\/products\/a-practical-guide-to-strategic-narrative-marketing-how-to-lead-markets-stand-apart-and-say-something-compelling-in-a-crowded-content-world-9781478777571","provider":"Bookstore N More","version":"1.0","type":"link"}