{"product_id":"adding-value-rle-marketing-brands-and-marketing-in-food-and-drink-9781138965935","title":"Adding Value (Rle Marketing): Brands and Marketing in Food and Drink","description":"\u003cp\u003eAn international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Geoffrey Jones\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/26\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.76d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781138965935\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMultivolume collection by leading authors in the field\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":44181808939123,"sku":"9.78114E+12","price":92.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_914356d5-ee1e-4a49-82a6-99a3d609f082.jpg?v=1766933033","url":"https:\/\/bookstorenmore.com\/en-de\/products\/adding-value-rle-marketing-brands-and-marketing-in-food-and-drink-9781138965935","provider":"Bookstore N More","version":"1.0","type":"link"}