{"product_id":"advertising-and-public-relations-law-9781138484481","title":"Advertising and Public Relations Law","description":"\u003cp\u003eAddressing a critical need, \u003ci\u003eAdvertising and Public Relations Law \u003c\/i\u003eexplores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement.\u003c\/p\u003e\u003cp\u003eFeatures of this edition include: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eA new chapter on Internet-related laws affecting advertising and public relations speech.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eHistory and background of major legal theories affecting professional communicators.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eExtended excerpts from major court decisions.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eOverviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eAppendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThe volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carmen Maye,Roy L. Moore,Erik L. Collins\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/09\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 362\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 7.00w x 0.90d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781138484481\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCarmen Maye\u003c\/strong\u003e is an assistant professor in the School of Journalism and Mass Communications at the University of South Carolina, where she teaches courses in media law and advertising. She holds a J.D. and a Ph.D. from the University of South Carolina and is a member of the South Carolina Bar Association.\u003c\/p\u003e\u003cp\u003eRoy L. Moore is a professor emeritus at the University of Kentucky, where he was the associate dean of the College of Communications and Information Studies. He is the former Dean of the College of Mass Communication (now College of Media and Entertainment) at Middle TN State University and a member of the State Bar of Georgia (emeritus) and the Kentucky Bar Association. He holds a Ph.D. in mass communication from the University of Wisconsin and a J.D. from the Georgia State University College of Law.\u003c\/p\u003e\u003cp\u003eErik L. Collins is a professor emeritus in the School of Journalism and Mass Communications at the University of South Carolina, where he was the associate director for graduate studies and research. He holds a Ph.D. from the Newhouse School of Public Communications, Syracuse University, and a J.D. from the Ohio State University School of Law.\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":44115525140595,"sku":"9.78114E+12","price":104.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_40756444-4342-42a7-ba1f-1eeddf891dc4.jpg?v=1764249109","url":"https:\/\/bookstorenmore.com\/en-de\/products\/advertising-and-public-relations-law-9781138484481","provider":"Bookstore N More","version":"1.0","type":"link"}