{"product_id":"analytics-in-a-big-data-world-9781118892701","title":"Analytics in a Big Data World","description":"\u003cb\u003eThe guide to targeting and leveraging business opportunities using big data \u0026amp; analytics\u003c\/b\u003e \u003cp\u003eBy leveraging big data \u0026amp; analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. \u003ci\u003eAnalytics in a Big Data World\u003c\/i\u003e reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments.\u003c\/p\u003e \u003cp\u003eThe book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics\u003c\/li\u003e \u003cli\u003eOffers the results of research and the author's personal experience in banking, retail, and government\u003c\/li\u003e \u003cli\u003eContains an overview of the visionary ideas and current developments on the strategic use of analytics for business\u003c\/li\u003e \u003cli\u003eCovers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bart Baesens\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/19\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.27w x 0.90d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118892701\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBART BAESENS\u003c\/b\u003e is an associate professor at KU Leuven (Belgium) and a lecturer at the University of Southampton (United Kingdom), as well as an internationally known data analytics consultant. He is a foremost researcher in the areas of web analytics, customer relationship management, and fraud detection. His findings have been published in well-known international journals including \u003ci\u003eMachine Learning\u003c\/i\u003e and \u003ci\u003eManagement Science\u003c\/i\u003e. Baesens is also co-author of the book \u003ci\u003eCredit Risk Management: Basic Concepts\u003c\/i\u003e (Oxford University Press, 2008).\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":44025353535603,"sku":"9.78112E+12","price":51.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_a0fcfdd1-754f-4f2e-8fff-3b0b531d91b7.jpg?v=1761310393","url":"https:\/\/bookstorenmore.com\/en-de\/products\/analytics-in-a-big-data-world-9781118892701","provider":"Bookstore N More","version":"1.0","type":"link"}