{"product_id":"anything-for-a-t-shirt-fred-lebow-and-the-new-york-city-marathon-the-worlds-greatest-footrace-9780815608066","title":"Anything for a T-Shirt: Fred LeBow and the New York City Marathon, the World's Greatest Footrace","description":"\u003cp\u003eFred Lebow was a dreamer, the kind of dreamer who pursued his dream and made it a reality. And the world is still reaping its rewards. So begins this inspiring chronicle of a humbly born Holocaust survivor who parlayed natural marketing smarts--and vision--into a major position in recent American sports. He started the New York City Marathon, an event that transformed footracing from an elite, austere sport into a wildly applauded, attainable pursuit for all. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eForging a path across the city's five boroughs, the marathon covers a daunting 26.2-mile course. Ron Rubin's fascinating book tells how Lebow popularized the race. With a stroke of marketing wizardry he turned it into the world's largest block party: a gritty mixture of urban theater and kindly entrepreneurship. This event has honored the spirit of the moment, imbued competition with joy, and celebrated play. It put winning within the realm of every man and woman and became a race for all runners. Lebow mainstreamed the notion of marathoning into popular culture; some half-million Americans now participate in the events. \u003cp\u003e\u003c\/p\u003eEqually significant, the book describes how Lebow scored his greatest personal victory by running in the marathon he created after being diagnosed with brain cancer.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ron Rubin\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Syracuse University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 6.02w x 0.86d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780815608066\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 05\/01\/2005 pg. 1630\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRon Rubin\u003c\/b\u003e is professor of political science at Borough of Manhattan Community College, City University of New York. He is the author of books about Rudolph Guiliani and about American foreign propaganda.\u003cbr\u003e\u003c\/p\u003e","brand":"Syracuse University Press","offers":[{"title":"Paperback","offer_id":40635215151219,"sku":"9.78E+12","price":19.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_376bd802-4f20-4695-9e6b-daaa81a315b4.jpg?v=1671810211","url":"https:\/\/bookstorenmore.com\/en-de\/products\/anything-for-a-t-shirt-fred-lebow-and-the-new-york-city-marathon-the-worlds-greatest-footrace-9780815608066","provider":"Bookstore N More","version":"1.0","type":"link"}