{"product_id":"b2b-technology-marketing-9780615862941","title":"B2B Technology Marketing","description":"Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: - Lead generation - Filling the sales pipeline - Strategic messaging - Supporting the sales team - Communications and public relations - Creating customer preference - Product marketing\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hugh Taylor\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Taylor Market Intelligence, Inc.\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/12\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 206\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.47d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780615862941\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Taylor Market Intelligence, Inc.","offers":[{"title":"Paperback","offer_id":40843727405171,"sku":"9.78062E+12","price":21.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_555c03f2-9c6f-4438-a9f1-b90226689be1.jpg?v=1685799712","url":"https:\/\/bookstorenmore.com\/en-de\/products\/b2b-technology-marketing-9780615862941","provider":"Bookstore N More","version":"1.0","type":"link"}