{"product_id":"baudrillard-and-the-media-a-critical-introduction-9780745630731","title":"Baudrillard and the Media: A Critical Introduction","description":"'Baudrillard and the Media' is the first in-depth critical study of Jean Baudrillard's media theory. Rejecting the common positioning of Baudrillard within the discipline as a postmodernist it argues instead for the necessity of a fuller reading of his ideas and critical project. \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Merrin offers an overview and evaluation of his key arguments and themes, focusing especially upon the organising principle of his work: his theory of symbolic exchange and critique of the semiotic and of simulation. Upon this basis the book also resituates Baudrillard within media theory, developing an original, critical re-reading of his relationship with McLuhanism and arguing for the significance instead of hitherto neglected influences such as Boorstin. \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Emphasizing his critical value and contemporary relevance, 'Baudrillard and the Media' also provides the most detailed exploration yet of Baudrillard's theory of the non-event, considering its applicability through case studies of his controversial analyses of the Gulf War, of 9\/11 and the Afghan and Iraq Wars and of his own appearance in the film The Matrix. Considering also Baudrillard's discussion of cinema, his theory and personal practice of photography and his critique of new media, the book concludes with an evaluation of his place within media and communication studies and an argument for his importance for this field. \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Students and scholars of the media, and media theory in particular, will welcome this clear and comprehensive study.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William Merrin\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Polity Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.78h x 5.84w x 0.60d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780745630731\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWilliam Merrin \u003c\/b\u003eis a Senior Lecturer in Media Studies, University of Wales, Swansea.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Polity Press","offers":[{"title":"Paperback","offer_id":40387204677747,"sku":"9.78E+12","price":38.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_3068ba41-b40a-4927-ba48-1bc103d3eb5c.jpg?v=1661522328","url":"https:\/\/bookstorenmore.com\/en-de\/products\/baudrillard-and-the-media-a-critical-introduction-9780745630731","provider":"Bookstore N More","version":"1.0","type":"link"}