{"product_id":"beer-sociability-and-masculinity-in-south-africa-9780253221803","title":"Beer, Sociability, and Masculinity in South Africa","description":"\u003cp\u003eBeer connects commercial, social, and political history in this sobering look at the culture of drinking in South Africa. Beginning where stories of colonial liquor control and exploitation leave off, Anne Kelk Mager looks at the current commerce of beer, its valorizing of male sociability and sports, and the corporate culture of South African Breweries [SAB], the world's most successful brewing company. Mager shows how the industry, dominated by a single brewer, was compelled to comply with legislation that divided customers along racial lines, but also promoted images of multi-racial social drinking in the final years of apartheid. Since the transition to majority rule, SAB has rapidly expanded into new markets--including the United States with the purchase of Miller Brewing Company. This lively book affords a unique view into global manufacturing, monopolies, politics and public culture, race relations, and cold beer.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anne Kelk Mager\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Indiana University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/02\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.60d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780253221803\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAnne Kelk Mager is Associate Professor of Historical Studies at the University of Cape Town. She is author of \u003ci\u003eGender and the Making of a South African Bantustan: A Social History of the Ciskei, 1945-1959. \u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Indiana University Press","offers":[{"title":"Paperback","offer_id":39946314121331,"sku":"9.78E+12","price":26.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_67ada149-b455-4fda-a96d-07dcafafe3de.jpg?v=1648313821","url":"https:\/\/bookstorenmore.com\/en-de\/products\/beer-sociability-and-masculinity-in-south-africa-9780253221803","provider":"Bookstore N More","version":"1.0","type":"link"}