{"product_id":"big-data-in-practice-9781119231387","title":"Big Data in Practice","description":"\u003cp\u003eThe best-selling author of \u003ci\u003eBig Data\u003c\/i\u003e is back, this time with a unique and in-depth insight into how specific companies use big data. \u003c\/p\u003e\u003cp\u003eBig data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. \u003c\/p\u003e\u003cp\u003eFrom technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLearn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers\u003c\/li\u003e \u003cli\u003eDiscover how big data is behind the success of Walmart, LinkedIn, Microsoft and more\u003c\/li\u003e \u003cli\u003eLearn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking\u003c\/li\u003e \u003cli\u003eDevelop your own big data strategy by accessing additional reading materials at the end of each chapter\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bernard Marr\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/29\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.80w x 0.90d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119231387\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBERNARD MARR\u003c\/b\u003e is a bestselling business author, keynote speaker and consultant in Big Data analytics and enterprise performance. He is one of the world's most highly respected thought leaders on data in business and regularly helps major companies and governments gain better insights from their data. Bernard is a frequent contributor to the World Economic Forum, writes a regular column for \u003ci\u003eForbes\u003c\/i\u003e, and is recognized by LinkedIn as one of the world's top 5 business influencers. He is the author of numerous books including \u003ci\u003eBig Data\u003c\/i\u003e (winner of the Futures Category at the CMI Management Book of the Year Awards 2016), \u003ci\u003eBig Data for Small Business For Dummies\u003c\/i\u003e and \u003ci\u003eKey Business Analytics\u003c\/i\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":40772512776307,"sku":"9.78112E+12","price":53.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_da3df2c7-b3ac-48e1-9b12-a99167512292.jpg?v=1680009928","url":"https:\/\/bookstorenmore.com\/en-de\/products\/big-data-in-practice-9781119231387","provider":"Bookstore N More","version":"1.0","type":"link"}