{"product_id":"blockchain-babel-the-crypto-craze-and-the-challenge-to-business-9780749497989","title":"Blockchain Babel: The Crypto Craze and the Challenge to Business","description":"\u003cp\u003e\u003cb\u003eWINNER: \u003c\/b\u003e Independent Press Award 2020 - Technology Category \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBlockchain is the technology behind bitcoin and other crypto-currencies. According to Santander, it could save financial institutions $15-20bn a year from 2022 onward. Most experts see an unprecedented potential, but many banks, payment processors and credit card companies fret that bitcoin entrepreneurs could cast a pall over their core business. Whatever the position of blockchain, many voices are shouting from different angles, creating a cacophony of confusion including tech-evangelists, anarcho-libertarians and industry experts. But while everybody in IT and banking seems to have an opinion on the blockchain, there is little systematic research, no strategic analysis. \u003cb\u003e\u003ci\u003eBlockchain Babel\u003c\/i\u003e\u003c\/b\u003e is the ultimate guide to the most disruptive technology to have entered the finance industry in recent years. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBlockchain Babel\u003c\/i\u003e \u003c\/b\u003elooks at blockchain alongside innovation diffusion, competitive dynamics and management strategy. Shortlisted as one of the three best business book proposals by McKinsey and the \u003ci\u003eFinancial Times\u003c\/i\u003e for the Bracken Bower Prize in 2016, this is a must-read for business leaders and aspiring leaders wanting to grasp blockchain and put it into context and understand the practical implications it may have.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Igor Pejic\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/26\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.75d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749497989\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIgor Pejic\u003c\/b\u003e is the Head of Marketing at BNP Paribas PF AT, part of Europe's largest banking group. A former business journalist, the author regularly comments on payments, transactions and the blockchain in the media. He was voted by McKinsey and \u003ci\u003eThe Financial Times\u003c\/i\u003e as one of three finalists in the Bracken Bower Prize with his work on blockchain in 2016, which has resulted in this book.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Hardcover","offer_id":40389461934195,"sku":"9.78E+12","price":69.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_d47a4286-c0c3-49a6-9c5d-963ce0741703.jpg?v=1661607829","url":"https:\/\/bookstorenmore.com\/en-de\/products\/blockchain-babel-the-crypto-craze-and-the-challenge-to-business-9780749497989","provider":"Bookstore N More","version":"1.0","type":"link"}