{"product_id":"brand-essense-using-sense-symbol-and-story-to-design-brand-identity-9780749470012","title":"Brand Essense: Using Sense, Symbol and Story to Design Brand Identity","description":"\u003cp\u003eBranding has reached a new frontier. In the future, brands will have to appeal to more than one or two of the classic five senses. Branding expert \u003cb\u003eNeil Gains \u003c\/b\u003eshows both the science and the practical applications of how this can be done, and links symbolism and storytelling to sensory experience in brand marketing. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Drawing on the latest research and design thinking \u003cb\u003e\u003ci\u003eBrand esSense\u003c\/i\u003e\u003c\/b\u003e shows how brands can link storytelling archetypes and symbolism to customer experience to build a multi-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory and storytelling scale, analyzing its potential and giving it a clear pathway to optimizing its unique sensory appeal.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Neil Gains\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/26\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.49d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749470012\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 06\/01\/2014\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eNeil Gains\u003c\/b\u003e works in the areas of cultural understanding, brand identity and sensory design. He has a doctorate in psychology and sensory science and worked for Cadbury Schweppes for more than 10 years in R\u0026amp;D and sensory research, before moving to Asia with AMI (later Synovate) to manage their Asia Pacific innovation practice. Neil founded TapestryWorks in April 2010 and currently lives in Singapore\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40121784139891,"sku":"9.78E+12","price":29.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_59d4da68-5542-48d8-9d2a-f30c7645fa0d.jpg?v=1653747566","url":"https:\/\/bookstorenmore.com\/en-de\/products\/brand-essense-using-sense-symbol-and-story-to-design-brand-identity-9780749470012","provider":"Bookstore N More","version":"1.0","type":"link"}