{"product_id":"branding-your-business-9780749462963","title":"Branding Your Business","description":"\u003cp\u003eThe only way forward for business success is to create a memorable brand and fix it in the consumer's mind. \u003cb\u003e\u003ci\u003eBranding Your Business\u003c\/i\u003e\u003c\/b\u003e explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBased around the theory that a brand is the total perception a customer has about a company, its products or services, \u003ci\u003e\u003cb\u003eBranding Your Business\u003c\/b\u003e \u003c\/i\u003ewill reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James Hammond\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/29\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.48h x 5.50w x 0.66d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749462963\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 06\/01\/2011 pg. 93\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJames Hammond\u003c\/b\u003e has over 30 years of experience working in brand management and strategy, consulting for many blue chip organizations, including Virgin, Honda, and EMI. He has created and chaired key European conferences on Customer Care and Managing Change.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40120027218035,"sku":"9.78E+12","price":23.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_ade27fc8-c8da-43d6-9922-ecbb9f8a5ace.jpg?v=1653662735","url":"https:\/\/bookstorenmore.com\/en-de\/products\/branding-your-business-9780749462963","provider":"Bookstore N More","version":"1.0","type":"link"}