{"product_id":"breakout-strategy-meeting-the-challenge-of-double-digit-growth-9780071452311","title":"Breakout Strategy: Meeting the Challenge of Double-Digit Growth","description":"\u003cp\u003e\u003cb\u003eCompanies that purposefully set out to excel are remarkably few and far between.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe number of those who have a strong, well-thought out strategy for success are even fewer.\u003c\/p\u003e \u003cp\u003eBased on five years of research and field-testing, \u003ci\u003eBreakout Strategy\u003c\/i\u003e gives you a \"fast track\" strategic vision that can push your company to incredible new rates of growth and expansion. Strategy and leadership experts Sydney Finkelstein, Charles Harvey, and Thomas Lawton show how to craft a strategy that fits your business, whether you're a small start-up or an established national or international company. They also give you the tools to adapt that strategy as you grow and expand. Their system features five key initiatives: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eCreate a workable vision by understanding the needs and aspirations of a company \u003c\/li\u003e\n\u003cli\u003eFace customers with a value proposition that covers all the important bases \u003c\/li\u003e\n\u003cli\u003eAlign what a business does with what the customer truly desires \u003c\/li\u003e\n\u003cli\u003eBalance the people and process sides of business to deliver on promises \u003c\/li\u003e\n\u003cli\u003eLiberate the energies of any strategy's toughest critic-those who work within the business \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBreakout Strategy\u003c\/i\u003e puts these initiatives in context by examining how diverse companies achieved breakout growth, including jetBlue, Harley Davidson, and Starbucks. It also sheds light on how a poor strategy can topple a once-successful company off the pedestal of market dominance, such as Krispy Kreme's overly ambitious expansion strategy that stretched the company and the brand too thin.\u003c\/p\u003e \u003cp\u003eWith the systematic approach in \u003ci\u003eBreakout Strategy\u003c\/i\u003e, you'll be able to travel the fast track to market triumph, leaving your competitors struggling to catch up. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sydney Finkelstein, Charles Harvey, Thomas Lawton\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.26h x 6.14w x 1.23d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071452311\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSydney Finkelstein\u003c\/b\u003e is the author of \u003ci\u003eWhy Smart Executives Fail, \u003c\/i\u003e and professor of strategy and leadership at Dartmouth's Tuck School of Business. Finkelstein holds a Masters degree from the London School of Economics, and a PhD from Columbia University. He has worked with major global companies including Boeing, Deutsche Bank, and GE.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCharles Harvey\u003c\/b\u003e is professor of business history and management, and dean of Strathclyde Business School, University of Strathclyde, Scotland. Harvey holds a BSc and PhD from the University of Bristol. He has worked with companies such as JP Morgan, Bombardier Transportation, and J Sainsbury.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThomas Lawton\u003c\/b\u003e is associate professor of strategic management at Tanaka Business School, Imperial College London. Lawton holds degrees from University College Cork and the London School of Economics and a PhD from the European University Institute, Florence. He has worked with IATA, IBM, and JP Morgan, among others.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Hardcover","offer_id":39924029161587,"sku":"9.78E+12","price":34.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_2c98abae-151a-4672-b355-d9ae33bbb547.jpg?v=1647436370","url":"https:\/\/bookstorenmore.com\/en-de\/products\/breakout-strategy-meeting-the-challenge-of-double-digit-growth-9780071452311","provider":"Bookstore N More","version":"1.0","type":"link"}