{"product_id":"bridging-the-culture-gap-a-practical-guide-to-international-business-communication-9780749452742","title":"Bridging the Culture Gap: A Practical Guide to International Business Communication","description":"\u003cp\u003eAs globalization continues to gather momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe second edition of \u003cb\u003e\u003ci\u003eBridging the Culture Gap\u003c\/i\u003e\u003c\/b\u003e, written by two of Canning's most experienced trainers, is a distillation of many years' work and is based on the real-life business situations of their international clients. You'll find out how to interpret the party line, communicate with style, get your message across, be sensitive to other cultures, and ultimately, win the deal. This fully updated new edition also includes a new chapter on making yourself understood in English. \u003cp\u003e\u003c\/p\u003ePacked with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator. Whether you're planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, \u003cb\u003e\u003ci\u003eBridging the Culture Gap\u003c\/i\u003e\u003c\/b\u003e will ensure that your cultural awareness antennae are well tuned.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Canning International, Penny Carté, Chris Fox\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/29\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.60d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749452742\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2008 pg. 122\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eInternational, Canning:\u003c\/i\u003e\u003c\/b\u003e - \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCanning International \u003c\/b\u003ewas established in 1965 as one of the first training companies to offer specialist cross-cultural programmes tailored for business. Their trainers and consultants run courses in 41 countries on four continents, such as: Europe, USA, Peru, Botswana, Kuwait, Dubai, Iran, India, Korea and Japan. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCurrent clients include Aventis, Borealis, Cap Gemini Ernst \u0026amp; Young, GlaxoSmithKline, Matsushita, Munich Reinsurance, Nissan, Renault, Samsung, Schnedier and Toshiba.\u003cb\u003e\u003ci\u003eCarté, Penny:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003ePenny Carté \u003c\/b\u003ehas been the Research and Development Director at Canning, an international communications training agency, since 1988. She runs tailored courses for multinational clients.\u003cb\u003e\u003ci\u003eFox, Chris:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eChris Fox\u003c\/b\u003e joined Canning in 1999, specialising in running courses for managers in the pharmaceutical, financial and aerospace sectors. He has published papers and articles on political and cultural theory.","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40463825043571,"sku":"9.78E+12","price":49.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_bd6e124e-29f7-48ec-b093-8df1d0afc189.jpg?v=1663940648","url":"https:\/\/bookstorenmore.com\/en-de\/products\/bridging-the-culture-gap-a-practical-guide-to-international-business-communication-9780749452742","provider":"Bookstore N More","version":"1.0","type":"link"}