{"product_id":"business-policy-and-strategy-the-art-of-competition-9780849383243","title":"Business Policy and Strategy: The Art of Competition","description":"By analyzing functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition demonstrates how to formulate, implement, and evaluate corporate strategy. This new edition reviews basic and alternative strategy policies and illustrates concepts through a case study. Merging operational tactics with strategy, the book blends theory with practicality to define the business environment, resulting in a text that provides students with the necessary background for making strategic decisions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Chatfield\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Auerbach Publications\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/19\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 262\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.27h x 6.56w x 0.76d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780849383243\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eCheryl Van Deusen (University of North Florida, Jacksonville, USA) (Edited by), Steven Williamson (University of North Florida, Jacksonville, USA) (Edited by), Harold C. Babson (Columbus State Community College, Ohio, USA)\u003cbr\u003e\u003c\/p\u003e","brand":"Auerbach Publications","offers":[{"title":"Hardcover","offer_id":43219260375155,"sku":"9.78085E+12","price":187.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_e3a72d6c-0751-429f-823f-ad1cb1b86984.jpg?v=1753533431","url":"https:\/\/bookstorenmore.com\/en-de\/products\/business-policy-and-strategy-the-art-of-competition-9780849383243","provider":"Bookstore N More","version":"1.0","type":"link"}