Business Strategy for a Better Normal: Concepts and Cases
Business Strategy for a Better Normal: Concepts and Cases
In the face of ongoing crises such as COVID-19, natural disasters, political upheaval, and climate change, the author proposes that the field of strategic management needs to rethink and update traditional frameworks in order to offer business models more applicable in a rapidly changing environment.
Addressing topics such as sustainability and diversity, this pivotal text fills a gap in strategic thinking and presents illustrative examples and case studies about organizations grappling with making decisions in a dynamically different "new normal."Author: Armand Gilinsky
Publisher: Palgrave MacMillan
Published: 05/02/2023
Pages: 160
Binding Type: Hardcover
Weight: 0.83lbs
Size: 8.27h x 5.83w x 0.50d
ISBN: 9783031287077
About the Author
Armand Gilinsky is the F Korbel Professor of Wine Business at Sonoma State University, USA, where he has taught strategy and entrepreneurship since 1994. He has authored over 50 published business case studies and several articles on entrepreneurial strategy and socially responsible entrepreneurship. He has served as President of the North American Case Research Association, a group of some 500 case research professionals. Dr. Gilinsky has extensive consulting experience in strategic planning, competitive strategy, and developing business and financial plans.