{"product_id":"comic-books-incorporated-how-the-business-of-comics-became-the-business-of-hollywood-9780520297562","title":"Comic Books Incorporated: How the Business of Comics Became the Business of Hollywood","description":"\u003cp\u003e\u003cstrong\u003e\u003ci\u003eComic Books Incorporated \u003c\/i\u003etells the story of the US comic book business, reframing the history of the medium through an industrial and transmedial lens. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eComic books wielded their influence from the margins and in-between spaces of the entertainment business for half a century before moving to the center of mainstream film and television production.\u003c\/p\u003e\n\u003cp\u003eThis extraordinary history begins at the medium's origin in the 1930s, when comics were a reviled, disorganized, and lowbrow mass medium, and surveys critical moments along the way--market crashes, corporate takeovers, upheavals in distribution, and financial transformations.\u003c\/p\u003e\n\u003cp\u003eShawna Kidman concludes this revisionist history in the early 2000s, when Hollywood had fully incorporated comic book properties and strategies into its business models and transformed the medium into the heavily exploited, exceedingly corporate, and yet highly esteemed niche art form we know so well today.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Shawna Kidman\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of California Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 328\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.90d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780520297562\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 10\/01\/2019\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eShawna Kidman\u003c\/b\u003e is Assistant Professor of Communication at the University of California, San Diego.\u003cbr\u003e\u003c\/p\u003e","brand":"University of California Press","offers":[{"title":"Paperback","offer_id":40012028248179,"sku":"0520297563","price":57.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_1c61907a-f4c1-408a-b8dd-5e8252ee6f1c.jpg?v=1650491622","url":"https:\/\/bookstorenmore.com\/en-de\/products\/comic-books-incorporated-how-the-business-of-comics-became-the-business-of-hollywood-9780520297562","provider":"Bookstore N More","version":"1.0","type":"link"}