{"product_id":"commodity-activism-cultural-resistance-in-neoliberal-times-9780814764015","title":"Commodity Activism: Cultural Resistance in Neoliberal Times","description":"\u003cp\u003eBuying (RED) products--from Gap T-shirts to Apple--to fight AIDS. \u003cbr\u003eDrinking a \"Caring Cup\" of coffee at the Coffee Bean \u0026amp; Tea Leaf to \u003cbr\u003esupport fair trade. Driving a Toyota Prius to fight global warming. All \u003cbr\u003ethese commonplace activities point to a central feature of contemporary \u003cbr\u003eculture: the most common way we participate in social activism is by \u003cbr\u003ebuying something. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003eRoopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary \u003cbr\u003egroup of scholars to explore this new landscape through a series of case\u003cbr\u003e studies of \"commodity activism.\" Drawing from television, film, \u003cbr\u003econsumer activist campaigns, and cultures of celebrity and corporate \u003cbr\u003epatronage, the essays take up examples such as the Dove \"Real Beauty\" \u003cbr\u003ecampaign, sex positive retail activism, ABC's Extreme Home Makeover, and\u003cbr\u003e Angelina Jolie as multinational celebrity missionary. \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003eExploring the complexities embedded in contemporary political activism, Commodity Activism\u003cbr\u003e reveals the workings of power and resistance as well as citizenship and\u003cbr\u003e subjectivity in the neoliberal era. Refusing to simply position \u003cbr\u003epolitics in opposition to consumerism, this collection teases out the \u003cbr\u003erelationships between material cultures and political subjectivities, \u003cbr\u003earguing that activism may itself be transforming into a branded \u003cbr\u003ecommodity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roopali Mukherjee\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New York University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 314\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.60d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780814764015\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 08\/01\/2012\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRoopali Mukherjee (Editor) \u003c\/b\u003e\u003cbr\u003e \u003cb\u003eRoopali Mukherjee \u003c\/b\u003eis Associate Professor of Media Studies at the City University of New York, Queens College, and the author of The Racial Order of Things: Cultural Imaginaries of the Post-Soul Era. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eSarah Banet-Weiser (Editor) \u003c\/b\u003e\u003cbr\u003e \u003cb\u003eSarah Banet-Weiser\u003c\/b\u003e is Professor and Head of the Department of Media and Communications at the London School of Economics. She is the author of four books, including \u003ci\u003eAuthentic(TM) The Politics of Ambivalence in a Brand Culture\u003c\/i\u003e (2012), which won the International Communication Association's Outstanding Book Award, \u003ci\u003eThe Most Beautiful Girl in the World: Beauty Pageants and National Identity\u003c\/i\u003e (1999), \u003ci\u003eKids Rule! Nickelodeon and Consumer Citizenship\u003c\/i\u003e (2007), and \u003ci\u003eEmpowered: Popular Feminism and Popular Misogyny\u003c\/i\u003e (2018). She is the co-editor of \u003ci\u003eCable Visions: Television Beyond Broadcasting \u003c\/i\u003e(2007) and \u003ci\u003eCommodity Activism: Cultural Resistance in Neoliberal Times\u003c\/i\u003e (2012), both available from NYU Press. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"New York University Press","offers":[{"title":"Paperback","offer_id":40414645158003,"sku":"9.78E+12","price":45.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_2e4d4af9-eb98-43c6-8386-c2806ae07dbe.jpg?v=1662213164","url":"https:\/\/bookstorenmore.com\/en-de\/products\/commodity-activism-cultural-resistance-in-neoliberal-times-9780814764015","provider":"Bookstore N More","version":"1.0","type":"link"}