{"product_id":"commonsense-direct-and-digital-marketing-9780749447601","title":"Commonsense Direct and Digital Marketing","description":"\u003cp\u003eDrayton Bird's \u003ci\u003eCommonsense Direct and Digital Marketing\u003c\/i\u003e needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. \u003cp\u003e\u003c\/p\u003eFor anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Drayton Bird\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/26\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 448\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.68h x 7.48w x 1.04d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749447601\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2007 pg. 125\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDrayton Bird\u003c\/b\u003e was Vice Chairman and Creative Director Worldwide of Ogilvy and Mather Direct, the world's largest direct marketing firm. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. He is also the author of \u003ci\u003eHow to Write Sales Letters that Sell \u003c\/i\u003e(also Kogan Page).\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40463825010803,"sku":"9.78E+12","price":70.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_7654bf6b-6cd5-4f82-a7c2-11e9bcd4c506.jpg?v=1663940647","url":"https:\/\/bookstorenmore.com\/en-de\/products\/commonsense-direct-and-digital-marketing-9780749447601","provider":"Bookstore N More","version":"1.0","type":"link"}