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Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises

Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises

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Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to:

create and manage effective marketing and branding processes;
better engage with your market, creating and projecting real value;
increase your worth to the market with corresponding increase in revenue;
maximise your resources, however limited;
ensure that your competitive edge and U.S.P. is amplified and sustained.

Packed with simple but effective tools, Competitive SME is an essential, practical handbook for any manager or owner of an SME / SMB who wants to outperform their competitors.

Author: David James Hood
Publisher: Kogan Page
Published: 02/26/2013
Pages: 232
Binding Type: Paperback
Weight: 0.79lbs
Size: 9.19h x 6.29w x 0.45d
ISBN: 9780749468507

About the Author

David Hood specializes in marketing strategy and enhanced competitiveness at Aqua Energy Scotland Ltd. A professional member the Global Marketing Network, he was previously CEO of the marketing communications and digital strategies company Marketing Sans Frontières and former chair of the Chartered Institute of Marketing's Technology group. He was an early innovator in modern digital and technology led marketing and is a Guest Lecturer at the University of Glasgow.

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