{"product_id":"consumer-behavior-and-culture-consequences-for-global-marketing-and-advertising-9780761926689","title":"Consumer Behavior and Culture: Consequences for Global Marketing and Advertising","description":"\u003cb\u003e \u003c\/b\u003e\u003cp\u003eConsumer Behavior and Culture reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world. \u003c\/p\u003e reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world. \u003cb\u003e\u003c\/b\u003e\u003cp\u003eKey Features: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA cultural exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception, and information processing \u003c\/li\u003e\n\u003cli\u003eA discussion of consumer behavior theories and cultural variations from around the world \u003c\/li\u003e\n\u003cli\u003eCoverage of a number of consumer behavior domains, including explanations of differences in consumption and ownership, all based on empirical evidence \u003c\/li\u003e\n\u003cli\u003eIn addition to anecdotal evidence, the consequences of branding and marketing communication strategy are presented and analyzed\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marieke K. De Mooij\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/26\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.28h x 7.28w x 0.97d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780761926689\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003ede Mooij, Marieke:\u003c\/i\u003e\u003c\/b\u003e - \u003cstrong\u003eMarieke de Mooij\u003c\/strong\u003e, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide.\u003cb\u003e\u003ci\u003eDe Mooij, Marieke K.:\u003c\/i\u003e\u003c\/b\u003e - \u003cstrong\u003eMarieke de Mooij\u003c\/strong\u003e, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide.\u003c\/p\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Hardcover","offer_id":40191875776627,"sku":"9.78E+12","price":111.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_c795177e-44ea-493b-88e1-73e82d4c651c.jpg?v=1655906194","url":"https:\/\/bookstorenmore.com\/en-de\/products\/consumer-behavior-and-culture-consequences-for-global-marketing-and-advertising-9780761926689","provider":"Bookstore N More","version":"1.0","type":"link"}