{"product_id":"consumer-psychology-theories-applications-9781473906983","title":"Consumer Psychology: Theories \u0026 Applications","description":"\u003cem\u003eConsumer Psychology: Theories and Applications \u003c\/em\u003eis the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications.\u003cbr\u003e \u003cbr\u003e Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more.\u003cbr\u003e \u003cbr\u003e This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. \u003cbr\u003e \u003cbr\u003e \u003cem\u003eHazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hazel Huang\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/23\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 376\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.77d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781473906983\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHazel Huang\u003c\/strong\u003e is an Assistant Professor in Marketing at Durham University Business School, England. Coming from Taiwan, she holds a PhD degree from Warwick University, and is a Chartered Marketer at the Chartered Institute of Marketing. Her research interests lie in consumer behaviour, in particular, symbolic consumption, and she specialises in quantitative methods. She has presented her work at prestige international conferences, such as ACR, SCP, and EMAC, and has published in \u003ci\u003ePsychology \u0026amp; Marketing\u003c\/i\u003e, \u003ci\u003eComputers in Human Behaviour\u003c\/i\u003e, and \u003ci\u003eJournal of Consumer Behaviour\u003c\/i\u003e. Before embarking her academic career, she had worked in industry for approximately ten years. She started her career as a junior buyer at FIC (once the world's largest mother board supplier), and later on moved to the roles of sales, branding, and marketing. Her experiences in the real world crossed various industries, including IT(Acer), retailing (Carrefour), and FMCG (J\u0026amp;J). \u003c\/p\u003e\u003cbr\u003e","brand":"Sage Publications Ltd","offers":[{"title":"Paperback","offer_id":45125166170227,"sku":"9781473906983","price":144.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_b52394a2-9cfe-456f-9368-e5c966240d9a.jpg?v=1782231462","url":"https:\/\/bookstorenmore.com\/en-de\/products\/consumer-psychology-theories-applications-9781473906983","provider":"Bookstore N More","version":"1.0","type":"link"}