{"product_id":"cowboy-hero-its-audience-popular-culture-as-market-derived-art-9780879728120","title":"Cowboy Hero \u0026 Its Audience: Popular Culture As Market Derived Art","description":"Elements of popular culture, such as literature and films, are major industries. If scholars are to fully understand how popular culture evolves and functions, techniques for dealing with the impact of business need to be factored into the analysis.\u003cbr\u003e Using the history of the cowboy story from 1820 to 1970 as an extended example, Alf H. Walle combines popular culture scholarship with marketing theory to provide a hybrid analysis. Wall examines major authors and genres of Western American literature and film; he also explores why certain respected authors were unable to significantly impact the cowboy story even though their innovations were embraced by later generations. Finally Wall provides a hybrid analysis combining business and popular culture theory in an overarching analysis.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alf H. Walle\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Wisconsin Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2000\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.60d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780879728120","brand":"University of Wisconsin Press","offers":[{"title":"Paperback","offer_id":40226904572019,"sku":"9.78E+12","price":16.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_c44df508-5c88-44c9-8776-d19a4289d7a2.jpg?v=1656769620","url":"https:\/\/bookstorenmore.com\/en-de\/products\/cowboy-hero-its-audience-popular-culture-as-market-derived-art-9780879728120","provider":"Bookstore N More","version":"1.0","type":"link"}