{"product_id":"creating-passion-brands-how-to-build-emotional-brand-connection-with-customers-9780749447625","title":"Creating Passion Brands: How to Build Emotional Brand Connection with Customers","description":"\u003cp\u003eAt the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFaced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, \u003cb\u003e\u003ci\u003eCreating Passion Brands\u003c\/i\u003e\u003c\/b\u003e demonstrates how belief-led brands like Google, Innocent, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are passion brands and show the way forward for marketing in the 21st century. \u003cp\u003e\u003c\/p\u003eDrawing on the very latest academic research and Millward Brown's unique global research into brand value, this book reveals a systematic approach to the business of creating a passion brand from an existing brand. Always vivid and often contentious, \u003ci\u003e\u003cb\u003eCreating Passion Brands\u003c\/b\u003e\u003c\/i\u003e explores what really counts at the heart of branding today.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Helen Edwards,Derek Day\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/30\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.70h x 5.98w x 0.65d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749447625\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHelen Edwards\u003c\/b\u003e is a London Business School MBA and PhD with 16 years' experience working with brands, including Johnson \u0026amp; Johnson, Unilever and BT. She lectures on brand management at London Business School. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eDerek Day\u003c\/b\u003e has 25 years' experience working with brands, most recently as JWT's Worldwide Creative Director for Unilever. He has won creative and effectiveness awards for his work on Mercedes-Benz, BT, The Co-operative Bank and the Health Education Authority.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":44782606516339,"sku":"9780749447625","price":64.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_56a98ff1-2502-4925-a0a6-1cb0ae786fd7.jpg?v=1776171978","url":"https:\/\/bookstorenmore.com\/en-de\/products\/creating-passion-brands-how-to-build-emotional-brand-connection-with-customers-9780749447625","provider":"Bookstore N More","version":"1.0","type":"link"}