{"product_id":"crm-at-the-speed-of-light-fourth-edition-social-crm-20-strategies-tools-and-techniques-for-engaging-your-customers-9780071590457","title":"Crm at the Speed of Light, Fourth Edition: Social Crm 2.0 Strategies, Tools, and Techniques for Engaging Your Customers","description":"\u003cb\u003ePublisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.\u003c\/b\u003e\u003cb\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cp\u003e\u003cb\u003eBest practices for a successful Social CRM implementation\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSocial CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work.\u003c\/p\u003e\u003cp\u003eWritten by CRM guru Paul Greenberg, \u003ci\u003eCRM at the Speed of Light, Fourth Edition\u003c\/i\u003e, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment.\u003c\/p\u003e\u003cp\u003eThroughout this definitive volume, you'll find examples of the new strategies for customer engagement and collaboration being used by cutting-edge companies, along with expert guidance on how your organization can and should adopt these innovations.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eCRM at the Speed of Light, Fourth Edition\u003c\/i\u003e, reviews the latest technological developments in the operational side of CRM, including vertical applications, and explains the fundamentals of the multifaceted CRM framework.\u003c\/p\u003e\u003cp\u003eFind out why Paul Greenberg was named the #1 CRM influencer by InsideCRM in the completely recast edition of this international bestseller.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eCRM at the Speed of Light\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e[This book] is a testament to Greenberg's profound grasp of the control revolution that is upon us. Customers seizing control from business. Citizens demanding control and accountability from their governments. Political campaigns and charities being rewarded by shifting power to their supporters. Quite simply, it is the definitive work for anyone committed to putting the social customer at the center of their operation.\u003c\/i\u003e -- Brian Komar, Director of Interacitve Marketing and CRM, Center for American Progress\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWith great insights, great stories, and great information, Paul Greenberg analyzes the impact of every major industry development on vendor\/customer relationships. Not only is he on top of his game, he makes reading this edition as enjoyable as it was to read the previous three. This is an absolute must-read for anyone serious about understanding how to best serve today's social customer.\u003c\/i\u003e -- Brent Leary, CRM industry analyst and co-author of Barack 2.0: Social Media Lessons for Small Business\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis edition is packed with new insights about how online conversations are changing the nature of customer relations. Think the CRM market is crazy now? Hitch a ride on Greenberg's shoulders because you ain't seen nothing yet.\u003c\/i\u003e -- Paul Gillin, author of \u003ci\u003eThe New Influencers\u003c\/i\u003e and \u003ci\u003eSecrets of Social Media Marketing\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAs we make the shift to SCRM, Paul's insights provide a much needed framework on how to navigate a more connected, social, and collaborative enterprise.\u003c\/i\u003e -- R Ray Wang, Partner, Enterprise Strategy, Altimeter Group, LLC\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePaul Greenberg is one of the most astute minds in CRM and social media today. His book remains the bible for companies employing CRM. The added focus on blending new and social media into Paul's philosophy of CRM will keep this as the first book companies reach for to enhance the customer relationship in the new century.\u003c\/i\u003e -- Jay Dunn, Vice President of Marketing, Lane Bryant\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePaul Greenberg shares his unparalleled expertise on the dramatic \u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Greenberg\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 688\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.20w x 1.60d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071590457\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2010 pg. 124\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePaul Greenberg\u003c\/strong\u003e is President of The 56 Group, LLC, and one of the world's leading authorities on CRM.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Hardcover","offer_id":39924053606515,"sku":"9.78E+12","price":43.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_7d0fa972-f26d-4261-a0fc-f2cb82369288.jpg?v=1647436877","url":"https:\/\/bookstorenmore.com\/en-de\/products\/crm-at-the-speed-of-light-fourth-edition-social-crm-20-strategies-tools-and-techniques-for-engaging-your-customers-9780071590457","provider":"Bookstore N More","version":"1.0","type":"link"}