{"product_id":"customer-relationship-management-a-global-perspective-9780754671565","title":"Customer Relationship Management: A Global Perspective","description":"Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance management through the Balanced Scorecard to develop long-term, sustainable advantage.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gerhard Raab,Riad A. Ajami,G. Jason Goddard\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/28\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780754671565\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eProfessor Gerhard H. Raab is based at the Transatlantic Institute, University of Applied Sciences, Ludwigshafen, Germany. Professor Riad A. Ajami is based at the Raj Soin College of Business at Wright State University in Dayton, Ohio, USA and Professor Vidyaranya B. Gargeya is based at the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA. G. Jason Goddard is Vice President at Wachovia Corporation, Winston-Salem, North Carolina, USA.\u003cbr\u003e\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":45053422927987,"sku":"9780754671565","price":302.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_4a35dadf-19a1-4ddb-8701-0a215a0a6907.jpg?v=1779970639","url":"https:\/\/bookstorenmore.com\/en-de\/products\/customer-relationship-management-a-global-perspective-9780754671565","provider":"Bookstore N More","version":"1.0","type":"link"}