{"product_id":"disruptive-selling-a-new-strategic-approach-to-sales-marketing-and-customer-service-9780749482343","title":"Disruptive Selling: A New Strategic Approach to Sales, Marketing and Customer Service","description":"\u003cp\u003e\u003cb\u003eAdopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. \u003cp\u003e\u003c\/p\u003eThis book will help companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture. \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eDisruptive Selling \u003c\/b\u003e\u003c\/i\u003edemystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, it will empower readers to look critically at their organizations and begin their own disruptive selling journeys. \u003cp\u003e\u003c\/p\u003eContaining a carefully researched, clearly explained framework and practical guidelines that will allow readers to get started immediately, this book is the ultimate guide to remaining competitive and adaptive in a continually changing world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Patrick Maes\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/24\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.63d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749482343\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePatrick Maes\u003c\/b\u003e is founding partner of CPI, specialized in the organization and optimization of commercial approaches. He is a guest lecturer at various business schools, and an inspirational speaker on disruptive commercial strategy at international seminars and congresses.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40121788530803,"sku":"9.78E+12","price":30.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_e45416ff-c762-4617-9c77-eb3a0dcdf7f2.jpg?v=1653747724","url":"https:\/\/bookstorenmore.com\/en-de\/products\/disruptive-selling-a-new-strategic-approach-to-sales-marketing-and-customer-service-9780749482343","provider":"Bookstore N More","version":"1.0","type":"link"}