{"product_id":"does-it-work-10-principles-for-delivering-true-business-value-in-digital-marketing-9780071847865","title":"Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing","description":"\u003cp\u003e\u003cb\u003eIn this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWritten by POSSIBLE's Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You'll learn how to: \u003c\/p\u003e \u003cp\u003e\u003cb\u003eSET GOALS: \u003c\/b\u003e Understand the importance of defining success and targets upfront for every initiative--and your business as a whole.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eINSPIRE BRILLIANT CREATIVE: \u003c\/b\u003e Leverage data and insights to empower and drive creativity, spark ideas and drive innovation.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMEASURE WHAT MATTERS: \u003c\/b\u003e Focus efforts on the things that matter and drive real improvement.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMAKE A DIFFERENCE: \u003c\/b\u003e Know that you have contributed to measureable success in whatever you do.\u003c\/p\u003e \u003cp\u003eIf you've ever wondered if your digital marketing is working, this book will help you reevaluate everything you're doing. By following 10 key principles, you'll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You'll hear the personal insights of the world's greatest business leaders and the professional triumphs (and tumbles) of the world's biggest brands. You'll learn how to hire and inspire the rare creative \"unicorns\" who turn marketing into magic. You'll find new ways to turn data into ideas and obstacles into opportunities. You'll turn web site visitors into followers, followers into sharers, and sharers into your very best customers.\u003c\/p\u003e \u003cp\u003eIn our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. \u003ci\u003eDoes it Work?\u003c\/i\u003e has the answers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jason Burby, Shane Atchison\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/22\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.73w x 0.92d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071847865\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eShane Atchison\u003c\/b\u003e is Global CEO of POSSIBLE, where he leads the company's long-term strategic vision of working with leading financial service organizations, consumer brands, start-ups, nonprofits, and community-based organizations, helping each realize the potential of the digital landscape and its impact on their business.\u003cbr\u003e \u003cb\u003eJason Burby\u003c\/b\u003e is President, Americas, POSSIBLE, where he leads the agency's senior client relationships, championing innovation and fuelling our belief in producing the best work that delivers results.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Hardcover","offer_id":39959053992051,"sku":"9.78007E+12","price":29.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_e74f941e-93b9-4322-ae5e-060e2793e836.jpg?v=1648740452","url":"https:\/\/bookstorenmore.com\/en-de\/products\/does-it-work-10-principles-for-delivering-true-business-value-in-digital-marketing-9780071847865","provider":"Bookstore N More","version":"1.0","type":"link"}