{"product_id":"dressing-modern-maternity-the-frankfurt-sisters-of-dallas-and-the-page-boy-label-9780896727991","title":"Dressing Modern Maternity: The Frankfurt Sisters of Dallas and the Page Boy Label","description":"In Depression-era Dallas, Elsie Frankfurt and Edna Frankfurt Ravkind raised five hundred dollars and launched a daring new enterprise, Page Boy Maternity Clothing--the first to engineer elegance in comfort. When Louise Frankfurt Gartner joined the team, the sisters' combined engineering, business, and PR genius made Page Boy the foremost maternity-clothing manufacturer in the United States. Dressing entertainment icons such as Loretta Young, Elizabeth Taylor, and Florence Henderson, Page Boy broke new ground in every direction. Innovative marketing and business strategies would make the Page Boy label internationally known and land the Frankfurt sisters celebrity in their own right. As a company, Page Boy would thrive until the end of the twentieth century, leaving a rich legacy in the histories of fashion and women in business. Illuminating the Page Boy story are Goldman's insights into the history of maternity clothing in the U.S., America women in business prior to the 1930s, Jewish involvement in garment manufacturing in Dallas, and ultimately the decisions that would lead to Page Boy's demise.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kay Goldman\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Texas Tech University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 8.30w x 1.00d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780896727991\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKay Goldman's\u003c\/b\u003e research centers on Jewish business people in Texas and their relationship with the surrounding culture. She has also researched The National Council of Jewish Women in Louisiana and Texas. She lives in College Station, Texas.\u003c\/p\u003e\u003cbr\u003e","brand":"Texas Tech University Press","offers":[{"title":"Hardcover","offer_id":40245455650931,"sku":"9.78E+12","price":37.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_bee38fd0-cef8-4cc4-bd8a-9ab93247f53a.jpg?v=1657291847","url":"https:\/\/bookstorenmore.com\/en-de\/products\/dressing-modern-maternity-the-frankfurt-sisters-of-dallas-and-the-page-boy-label-9780896727991","provider":"Bookstore N More","version":"1.0","type":"link"}