{"product_id":"economics-for-business-a-guide-to-decision-making-in-a-complex-global-macroeconomy-9780749470197","title":"Economics for Business: A Guide to Decision Making in a Complex Global Macroeconomy","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eEconomics for Business\u003c\/i\u003e\u003c\/b\u003e enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role of the market and supply and demand; the impact of demand on branding and brand loyalty; and pricing strategies under various market structures. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWith specific business content integrated throughout and a global perspective on the current world of business, taking into account the financial crisis and its aftermath, \u003ci\u003e \u003cb\u003eEconomics for Business\u003c\/b\u003e\u003c\/i\u003e is a useful introduction to economics for business students, a streamlined and comprehensive alternative to large undergraduate economics textbooks, and a valuable resource for managers and executives who need to understand the basics of economic concepts to grow their business. \u003cp\u003e\u003c\/p\u003eOnline supporting resources for this book include bonus chapters on shareholders, trading blocs and skills groupings, a glossary, history of economics and an instructor's manual.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ivan K. Cohen\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/24\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.75d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749470197\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIvan K. Cohen\u003c\/b\u003e is Associate Professor in Finance and Economics at Richmond University, the American International University based in London. With many years of teaching experience across a wide range of economics and finance classes and having taught on both sides of the Atlantic, he is able to offer a unique global approach to the study of economics.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40121784369267,"sku":"9.78E+12","price":47.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_ab926a98-4f98-4b71-8024-75aa46ce63b5.jpg?v=1653747569","url":"https:\/\/bookstorenmore.com\/en-de\/products\/economics-for-business-a-guide-to-decision-making-in-a-complex-global-macroeconomy-9780749470197","provider":"Bookstore N More","version":"1.0","type":"link"}