{"product_id":"email-persuasion-captivate-and-engage-your-audience-build-authority-and-generate-more-sales-with-email-marketing-9780992763114","title":"Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing","description":"\"A results getting tour de force. This is simply the best book on email marketing I have ever read.\" \u003cem\u003eHoward Lothrop\u003c\/em\u003e\u003ci\u003eEmail Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing\u003c\/i\u003e\u003cp\u003eBusiness fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working \u003cb\u003eright now\u003c\/b\u003e to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.\u003c\/p\u003eInside the book you'll discover: \u003cul\u003e\n\u003cli\u003eThe Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.\u003c\/li\u003e\n\u003cli\u003e6 surefire subject line models that will get your emails opened and read.\u003c\/li\u003e\n\u003cli\u003eThe \"optin formula\" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list). \u003c\/li\u003e\n\u003cli\u003eHow to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you.\u003c\/li\u003e\n\u003cli\u003eThe advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong).\u003c\/li\u003e\n\u003c\/ul\u003e\"We've seen a threefold increase in leads and we've won several new clients.\" \u003cem\u003eAdrian Willmott\u003c\/em\u003e\u003cp\u003eEmail Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients.\u003c\/p\u003e\u003cp\u003eNo jargon. No fluff. Just practical, real-world strategies that deliver results.\u003c\/p\u003e \"Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!\" \u003cem\u003eTony Latimer\u003c\/em\u003e\u003cp\u003eWant to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19.\u003c\/p\u003e\u003cp\u003eHow to get through spam filters, and \"greymail\" technology? Turn to page 43 for the most up to date advice.\u003c\/p\u003e\u003cp\u003eThe best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective?\u003c\/p\u003e\u003cp\u003eGetting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109. \u003c\/p\u003e\"Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today\" \u003cem\u003eAnna Letitia Cook\u003c\/em\u003e\u003cp\u003ePacked full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email. \u003c\/p\u003eIf you want to get results \u003cb\u003efast\u003c\/b\u003e from email marketing then you need Email Persuasion. Scroll up and grab a copy now.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ian Brodie\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rainmaker Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/13\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 162\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.35d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780992763114\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eIan Brodie works with consultants, coaches and other professionals to help them attract and win more clients. He teaches them how to market effectively, how to become seen as leaders in their field, and how to nurture relationships and win business through email marketing. He was recently named as one of the \"Top 50 Global Thought Leaders in Marketing and Sales\" by Top Sales World magazine, and one of the \"Top 25 Global Influencers in Sales and Sales and Sales Management\" by OpenView Labs. Salesforce.com picked him as one of their \"Social Business Dream Team\" and Raintoday.com named his website as one of the \"Resources of the Decade\" for Professional Services Marketing. He lives in Cheshire in the UK with his wonderful and understanding wife Kathy who put up with him agonising over this book, and their two fantastic kids Chris and Robs. He's a long-suffering Newcastle United supporter and in his spare time he likes to practice and perform close-up magic (though not very well). After working his socks off building a consulting business that depended on his personal involvement and effort to win new clients, he discovered that through email marketing he could reach and help more people, have more impact, and win a lot more business. He's personally used the strategies he outlines in this book to grow his own and his clients' businesses. And if you follow these strategies, you can do the same.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Rainmaker Publishing","offers":[{"title":"Paperback","offer_id":43792764010611,"sku":"9.78099E+12","price":19.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_b198923c-8d82-4c2a-b556-0c96462dfe67.jpg?v=1758105744","url":"https:\/\/bookstorenmore.com\/en-de\/products\/email-persuasion-captivate-and-engage-your-audience-build-authority-and-generate-more-sales-with-email-marketing-9780992763114","provider":"Bookstore N More","version":"1.0","type":"link"}