{"product_id":"enhancing-customer-engagement-through-location-based-marketing-9781668481776","title":"Enhancing Customer Engagement Through Location-Based Marketing","description":"Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a \"geo-marketing mix,\" and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Amandeep Singh\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e IGI Global\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/07\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 310\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.75d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781668481776\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"IGI Global","offers":[{"title":"Hardcover","offer_id":40845501562995,"sku":"9.78167E+12","price":394.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_641e6bc0-82f7-4318-b667-60980bb44206.jpg?v=1686055289","url":"https:\/\/bookstorenmore.com\/en-de\/products\/enhancing-customer-engagement-through-location-based-marketing-9781668481776","provider":"Bookstore N More","version":"1.0","type":"link"}