{"product_id":"entrepreneurs-guide-to-patents-copyrights-trademarks-trade-secrets-licensing-9780425194096","title":"Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets \u0026 Licensing.","description":"Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including: \u003cp\u003e\u003c\/p\u003e Legal landmines every successful entrepreneur must avoid\u003cbr\u003e Business practices that can be \u003cbr\u003eprotected-but are often overlooked\u003cbr\u003e Protecting your intellectual property on the Internet\u003cbr\u003e What are your ideas and the rights to them really worth?\u003cbr\u003e Why trade secrets are a powerful and under-utilized protection\u003cbr\u003e Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs \u003cbr\u003e How even smart, savvy AOL lost exclusive trademarks, including \"YOU'VE GOT MAIL!\"\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing\u003c\/b\u003e is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gilbert Guide,Jill Gilbert\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Berkley Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/03\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 6.46w x 0.88d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780425194096","brand":"Berkley Books","offers":[{"title":"Paperback","offer_id":43967240011891,"sku":"9.78043E+12","price":22.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_098e2f54-7960-438c-9e70-94dccf5cd02e.jpg?v=1760182358","url":"https:\/\/bookstorenmore.com\/en-de\/products\/entrepreneurs-guide-to-patents-copyrights-trademarks-trade-secrets-licensing-9780425194096","provider":"Bookstore N More","version":"1.0","type":"link"}