{"product_id":"epic-content-marketing-second-edition-break-through-the-clutter-with-a-different-story-get-the-most-out-of-your-content-and-build-a-community-in-w-9781264774456","title":"Epic Content Marketing, Second Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in W","description":"\u003cp\u003e\u003cb\u003eFrom the \"godfather of content marketing\"--this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhen \u003ci\u003eEpic Content Marketing\u003c\/i\u003e was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach--which includes everything from blogging to YouTube videos to social media--is the core of most organizations' marketing plans.\u003c\/p\u003e\u003cp\u003eFully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the \"creator economy,\" it shows how to update existing content and make new content that performs in strategic ways. Updates include: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew content models, structures, and opportunities\u003c\/li\u003e\n\u003cli\u003eContent entrepreneurship, content mergers and acquisitions\u003c\/li\u003e\n\u003cli\u003eSubscriptions and audience building\u003c\/li\u003e\n\u003cli\u003eTeam structure, importance of community, DAOs, and creator networks\u003c\/li\u003e\n\u003cli\u003eContent options, NFTs, and discord servers\u003c\/li\u003e\n\u003cli\u003eMaking data-driven decisions to optimize content performance\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003eDistributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joe Pulizzi, Brian Piper\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/27\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.06h x 5.98w x 1.50d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781264774456","brand":"McGraw-Hill Companies","offers":[{"title":"Hardcover","offer_id":40776851849331,"sku":"9.78E+12","price":29.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_dfa9027f-416d-4f0b-a79a-4d1c2931dce2.jpg?v=1680269596","url":"https:\/\/bookstorenmore.com\/en-de\/products\/epic-content-marketing-second-edition-break-through-the-clutter-with-a-different-story-get-the-most-out-of-your-content-and-build-a-community-in-w-9781264774456","provider":"Bookstore N More","version":"1.0","type":"link"}