{"product_id":"extreme-trust-turning-proactive-honesty-and-flawless-execution-into-long-term-profits-revisededition-9780143108559","title":"Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits, RevisedEdition","description":"\u003cp\u003e\u003cb\u003eNot so long ago, being reasonably trustworthy was good enough. But soon only the \u003ci\u003eextremely \u003c\/i\u003etrustworthy will thrive.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn the age of smartphones and social networks, every action an organization takes can be exposed and critiqued in real time. Nothing is local or secret anymore. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. The users of Twitter, Yelp, and similar outlets show little mercy for bad behavior. The bar for trustworthiness is higher than ever and continues to rise. \u003cp\u003e\u003c\/p\u003eBestselling authors Don Peppers and Martha Rogers, Ph.D., argue that the only sane response to these rising levels of transparency is to protect the interests of customers proactively--even if that requires spending extra money in the short run to preserve your brand reputation in the long run. The payoff of generating extreme trust will be worth it. \u003cbr\u003eWith a wealth of fascinating research as well as practical applications, this book will show you how to earn--and keep--the extreme trust of everyone your company interacts with.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Don Peppers,Martha Rogers\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Publishing Group\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/21\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.40w x 0.80d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780143108559\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eDon Peppers and Martha Rogers have published nine books together, their first, The One to One Future: Building Relationships One Customer at a Time (Currency\/Doubleday, 1993), has been hailed as \"one of the bibles of the new marketing.\" They are the founders of Peppers \u0026amp; Rogers Group, a global consulting firm with offices on six continents. Their client list has included Bank of America, the US Postal Service, Isbank (Turkey), and HM Revenue \u0026amp; Customs (UK's tax authority). Both were named among Business 2.0 Magazine's 19 \"foremost business gurus of our time.\" peppersandrogersgroup.com\u003cbr\u003e\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Paperback","offer_id":44697616515187,"sku":"9780143108559","price":25.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_1b6f5779-e740-4c6c-9fab-cece39de0777.jpg?v=1775243353","url":"https:\/\/bookstorenmore.com\/en-de\/products\/extreme-trust-turning-proactive-honesty-and-flawless-execution-into-long-term-profits-revisededition-9780143108559","provider":"Bookstore N More","version":"1.0","type":"link"}