{"product_id":"fashion-brands-branding-style-from-armani-to-zara-9780749464462","title":"Fashion Brands: Branding Style from Armani to Zara","description":"\u003cp\u003eOnce a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H\u0026amp;M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. \u003cb\u003e\u003ci\u003eFashion Brands\u003c\/i\u003e\u003c\/b\u003e takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003ePacked with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling \u003cb\u003e\u003ci\u003eFashion Brands\u003c\/i\u003e\u003c\/b\u003e has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Tungate\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/30\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.06h x 6.29w x 0.53d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749464462\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 05\/01\/2013\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e \u003cbr\u003eMark Tungate\u003c\/b\u003e is the author of the books \u003ci\u003eAdland\u003c\/i\u003e, \u003ci\u003eBranded Beauty\u003c\/i\u003e and \u003ci\u003eBranded Male\u003c\/i\u003e. He writes a weekly column for the French media magazine Strategies, and he is co-author of \u003ci\u003eThe Epica Book\u003c\/i\u003e, an annual review of the best European advertising. Alongside his writing, he teaches at Parsons School of Art and Design in Paris, France.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40120027447411,"sku":"9.78E+12","price":38.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_3b8d8c95-3841-48e1-875d-731af823feda.jpg?v=1653662746","url":"https:\/\/bookstorenmore.com\/en-de\/products\/fashion-brands-branding-style-from-armani-to-zara-9780749464462","provider":"Bookstore N More","version":"1.0","type":"link"}