{"product_id":"focus-groups-as-qualitative-research-david-l-morgan-9780761903437","title":"Focus Groups as Qualitative Research \/ David L. Morgan","description":"\u003cp\u003eThe extensively revised edition of the best-selling \u003cb\u003eFocus Groups as Qualitative Research\u003c\/b\u003e continues to provide an excellent guide for researchers across the disciplines.\u003c\/p\u003e \u003cp\u003eReflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David L. Morgan\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/23\/1996\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 88\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.54w x 0.22d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780761903437\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMorgan, David L.:\u003c\/i\u003e\u003c\/b\u003e - David L. Morgan obtained his Ph.D. in experimental psychology, with an emphasis in human operant behavior, from Auburn University in 1988. He is currently a professor in the School of Professional Psychology at Spalding University in Louisville, KY, where he has been teaching since 1990. Dr. Morgan has published research articles in numerous behavioral journals, and has taught research methodology courses at both the undergraduate and graduate level at several institutions, including Spalding University. He is the author of the text, \u003ci\u003eEssentials of Learning and Cognition\u003c\/i\u003e, published by Waveland Press (2007).\u003cb\u003e\u003ci\u003eMorgan, David L.:\u003c\/i\u003e\u003c\/b\u003e - \u003c\/p\u003e\u003cp\u003eDavid L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, \u003ci\u003eFocus Groups as Qualitative Research\u003c\/i\u003e, and as coauthor of \u003ci\u003eThe Focus Group Kit\u003c\/i\u003e. In addition, he has worked extensively on mixed methods, including a book for SAGE, \u003ci\u003eIntegrating Qualitative and Quantitative Methods\u003c\/i\u003e. Most recently, he has published \u003ci\u003eEssentials of Dyadic Interviewing\u003c\/i\u003e for Routledge, and\u003ci\u003e A New Era in Focus Group Research\u003c\/i\u003e, co-edited, with Rosaline Barbour, for Palgrave.\u003c\/p\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Paperback","offer_id":40121831358579,"sku":"9.78E+12","price":29.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_7eef7968-bff7-464d-ab7d-997a55a8f379.jpg?v=1653748659","url":"https:\/\/bookstorenmore.com\/en-de\/products\/focus-groups-as-qualitative-research-david-l-morgan-9780761903437","provider":"Bookstore N More","version":"1.0","type":"link"}