{"product_id":"free-how-todays-smartest-businesses-profit-by-giving-something-for-nothing-9781401310325","title":"Free: How Today's Smartest Businesses Profit by Giving Something for Nothing","description":"\u003cp\u003e\u003cstrong\u003eThe online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e Known as \"Freemium,\" this combination of free and paid is emerging as one of the most powerful digital business models. In \u003cem\u003eFree\u003c\/em\u003e, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers \u003cem\u003eand\u003c\/em\u003e businesses alike.\u003cbr\u003e \u003cbr\u003e In the twenty-first century, \u003cem\u003eFree\u003c\/em\u003e is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Anderson\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Hyperion - Acquired Assets\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/20\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.90h x 5.10w x 0.90d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781401310325\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eNew York Review of Books\u003c\/i\u003e 06\/27\/2010 pg. 20\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cstrong\u003eChris Anderson\u003c\/strong\u003e is Editor-in-Chief of \u003ci\u003eWired\u003c\/i\u003e magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at \u003ci\u003eThe Economist\u003c\/i\u003e, where he served as U.S. Business Editor. His career began at the two premier science journals, \u003ci\u003eScience\u003c\/i\u003e and \u003ci\u003eNature\u003c\/i\u003e, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.\u003cbr\u003e\u003c\/p\u003e","brand":"Hyperion - Acquired Assets","offers":[{"title":"Paperback","offer_id":45086137286771,"sku":"9781401310325","price":23.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_68018d68-f60a-4c80-b75f-0ff0dca89e75.jpg?v=1781011856","url":"https:\/\/bookstorenmore.com\/en-de\/products\/free-how-todays-smartest-businesses-profit-by-giving-something-for-nothing-9781401310325","provider":"Bookstore N More","version":"1.0","type":"link"}