{"product_id":"from-products-to-services-insight-and-experience-from-companies-which-have-embraced-the-service-economy-9780470026687","title":"From Products to Services: Insight and Experience from Companies Which Have Embraced the Service Economy","description":"During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gerstener's 'big bet'; at GE it was one of former CEO Jack Welch's 'four major strategies' and, at General Motors, the financial services arm was its most profitable business for many years. \u003cp\u003eYet very little has been published on this profound transition. As a result, myths and idiocies abound. Some routinely claim that the 'evolution from products through services to solutions' is inevitable. Others think that manufacturing is being outsourced to China and India while American or European teenagers face a career in hamburger stalls. The truth is much more fascinating. To succeed in a service business, most functions of a product company need to change. Operations, management, recruitment, finance, sales, new product development and marketing must all be adjusted. So the move into service therefore involves huge risk caused by disruptive and radical change. What has pushed realistic business people in such widely different industrial sectors to take so large a risk? Does their experience contain lessons or warnings for others? Is the trend likely to continue and affect other parts of the world as their economies develop? Will India, China or other developing economies need to learn how to export service once their manufacturing industries mature?\u003c\/p\u003e \u003cp\u003eWritten by a successful businessman who has been at the heart of these changes in several companies and, with case studies from companies like IBM, Unilever, BT, Michelin, Ericsson and Nokia, this book explores the experience of those who have made the transition; and some who have resisted it. It covers in depth subjects such as: strategic focus, change management, service operations, branding a service business, service sales and service marketing. It is the first major work on this subject.\u003c\/p\u003e \u003cp\u003eThis book is a 'must read' for those considering the plunge into service growth and innovation. Even those companies that have already taken the plunge will gain fresh perspective\u003cbr\u003e--\u003cb\u003eJim Spohrer\u003c\/b\u003e, Director, IBM Almaden Research Centre, USA\u003c\/p\u003e \u003cp\u003eLaurie Young details in very practical ways the reasons and methodologies for change ... I would recommend this book to every one of my customers.\u003cbr\u003e--\u003cb\u003eDouglas Morse\u003c\/b\u003e, Managing Principal for the Services Transformation and Innovation Group LLC\u003c\/p\u003e \u003cp\u003eI am thrilled with the publication of this much needed book. In my work with businesses around the globe, I find that grappling with the challenge of transforming a company from products to services is a compelling priority for increasing numbers of firms.\u003cbr\u003e--\u003cb\u003eStephen W. Brown\u003c\/b\u003e, PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Laurie Young\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.30w x 1.30d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470026687\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout the author\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLAURIE (LAURENCE) YOUNG\u003c\/b\u003e is a business man who likes to write. During his career he has held senior positions at BT, Unisys and PricewaterhouseCoopers. He also founded, built and sold a company. As his education includes a postgraduate business diploma and an MBA, he combines practical achievement with sound business thinking. \u003c\/p\u003e\u003cp\u003eThis, his third solo book, concentrates on the transition many companies have to make from the manufacture and sale of products to the provision of services. He first came across this phenomenon when he was director of service marketing at Unisys in the early 1990's but has advised several companies on its implications in later years. They include: Ericsson, Motorola, Hitachi Data systems, Datex Engstrom, and Nokia. \u003c\/p\u003e\u003cp\u003eOther books by Laurie Young: \u003c\/p\u003e\u003cul\u003e \u003cb\u003e\u003ci\u003e\u003cli\u003eMarketing the Professional Services Firm\u003c\/li\u003e\u003c\/i\u003e\u003c\/b\u003e (Wiley, 2005) \u003cb\u003e\u003ci\u003e\u003cli\u003eMaking Profit from New Service Development\u003c\/li\u003e\u003c\/i\u003e\u003c\/b\u003e (FT\/Pearson 1999) \u003c\/ul\u003e \u003cp\u003eWith others: \u003c\/p\u003e\u003cul\u003e \u003cb\u003e\u003ci\u003e\u003cli\u003eMarketing and Scenario Planning\u003c\/li\u003e\u003c\/i\u003e\u003c\/b\u003e (Wiley, 2006) \u003cb\u003e\u003ci\u003e\u003cli\u003eNew Strategies for Marketing Information Technology\u003c\/li\u003e\u003c\/i\u003e\u003c\/b\u003e (Chapman Hall, 1996) \u003cb\u003e\u003ci\u003e\u003cli\u003eCompetitive Customer Care\u003c\/li\u003e\u003c\/i\u003e\u003c\/b\u003e (Croner, 1994) \u003c\/ul\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":40110241054835,"sku":"9.78047E+12","price":63.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_422363f5-f744-4c57-8cb4-e989dad0047c.jpg?v=1653402776","url":"https:\/\/bookstorenmore.com\/en-de\/products\/from-products-to-services-insight-and-experience-from-companies-which-have-embraced-the-service-economy-9780470026687","provider":"Bookstore N More","version":"1.0","type":"link"}