{"product_id":"games-and-gamification-in-market-research-increasing-consumer-engagement-in-research-for-business-success-9780749483357","title":"Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success","description":"\u003cp\u003eGames are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. This not only improves data quality, but offers untapped insights unattainable through traditional methods. \u003cb\u003e\u003ci\u003eGames and Gamification in Market Research\u003c\/i\u003e\u003c\/b\u003e shows readers how to design ResearchGames and Gamified Surveys that will intrinsically engage participants and how best to use these methodologies to become, and stay, commercially competitive. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In a world where brands and organizations are increasingly interested in the feelings and contexts that drive consumer choices, \u003cb\u003e\u003ci\u003eGames and Gamification in Market Research\u003c\/i\u003e\u003c\/b\u003e gives readers the skills to use the components in games to encourage play and observe consumer behaviours via simulations for predictive modelling. Written by \u003cb\u003eBetty Adamou\u003c\/b\u003e, the UK's leading research game designer and named as one of seven women shaping the future of market research, it explains the ways in which these methodologies will evolve with technologies such as virtual reality and artificial intelligence, and how it will shape research careers. Alongside a companion website, this book provides a fully immersive and fascinating overview of game-based research.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Betty Adamou\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/27\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.98d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749483357\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBetty Adamou \u003c\/b\u003eis the Founder and Chief ResearchGame Designer at Research Through Gaming. In addition to developing ResearchGames on behalf of Fortune 500 companies and academic institutions alike, Adamou also guest lectures, writes about and gives keynote presentations and talks on Game-Based Research Methods. Adamou has won multiple awards for her work in entrepreneurship and innovation in market research.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40121788629107,"sku":"9.78E+12","price":43.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_2596faf7-3e9b-4583-9bef-ff4cb525dbea.jpg?v=1653747729","url":"https:\/\/bookstorenmore.com\/en-de\/products\/games-and-gamification-in-market-research-increasing-consumer-engagement-in-research-for-business-success-9780749483357","provider":"Bookstore N More","version":"1.0","type":"link"}