{"product_id":"geodemographics-for-marketers-using-location-analysis-for-research-and-marketing-9780749473822","title":"Geodemographics for Marketers: Using Location Analysis for Research and Marketing","description":"\u003cp\u003eGeodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWritten by a leading UK authority on geodemographics, \u003cb\u003e\u003ci\u003eGeodemographics for Marketers\u003c\/i\u003e\u003c\/b\u003e provides marketers with the know-how to leverage it as an effective research tool to identify location-based segments for highly targeted marketing. International in scope and impartial in its approach, this book demonstrates how to implement geodemographics techniques for practical application in retail, financial services and telecommunications as well as the public sector. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eGeodemographics for Marketers\u003c\/i\u003e\u003c\/b\u003e includes numerous case studies, from the automotive, retail and telecommunications sectors to the public sector, that illustrate core concepts and how they can be applied to gain positive results. It is also supported by a range of online resources, including figures, practical sessions and learning feedback. The book also incorporates the newly introduced generation of classifications, as well as a discussion of the key decisions of the proposed 2021 census.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Barry Leventhal\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/26\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.49d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749473822\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBarry Leventhal\u003c\/b\u003e has written widely on geodemographics and data mining. He is a past winner of the MRS (Market Research Society) award for Innovation in Research Methodology, the MRS Silver Medal, and an Emerald Citation of Excellence. Currently, he leads his own consulting company, BarryAnalytics and delivers training courses.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40214549626995,"sku":"9.78E+12","price":43.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_b2893f96-cb8d-45ed-933c-fd9769866b86.jpg?v=1656509618","url":"https:\/\/bookstorenmore.com\/en-de\/products\/geodemographics-for-marketers-using-location-analysis-for-research-and-marketing-9780749473822","provider":"Bookstore N More","version":"1.0","type":"link"}