{"product_id":"happy-customers-everywhere-how-your-business-can-profit-from-the-insights-of-positive-psychology-9780230116450","title":"Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology","description":"\u003cp\u003eEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e- The Feel-Good Method: \u003c\/b\u003e Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e- The Values-and-Meaning Method: \u003c\/b\u003e Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life \u003cp\u003e\u003c\/p\u003e\u003cb\u003e- The Engagement Method: \u003c\/b\u003e Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. \u003cp\u003e\u003c\/p\u003eSchmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bernd Schmitt, Glenn Van Zutphen\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e St. Martin's Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/24\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.40w x 1.20d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780230116450\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 04\/02\/2012\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 11\/01\/2012\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBernd Schmitt\u003c\/b\u003e is the Robert D. Calkins Professor of International Business at Columbia University, the director of the Center on Global Brand Leadership, and CEO of the EX Group. He is a frequent keynote speaker at conferences worldwide and has appeared on the BBC, CNBC, CNN, and \u003ci\u003eThe Daily Show\u003c\/i\u003e. Schmitt has written for \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eThe Asian Wall Street Journal\u003c\/i\u003e, and \u003ci\u003eFinancial Times\u003c\/i\u003e, and is also the author of several books including \u003ci\u003eBig Think Strategy\u003c\/i\u003e, \u003ci\u003eCustomer Experience Management\u003c\/i\u003e, and \u003ci\u003eExperiential Marketing\u003c\/i\u003e, which have been translated into more than 20 languages. He lives in New York City. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eGlenn van Zutphen was a working journalist for 26 years for the likes of \u003ci\u003eCNN International and CNBC Asia.\u003c\/i\u003e He owns VanMedia Group, a Singapore-based media consulting firm.\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"St. Martin's Press","offers":[{"title":"Hardcover","offer_id":40829660594291,"sku":"9.78E+12","price":40.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_2ff2567f-360a-4d9d-a9fe-2a6b2a68668c.jpg?v=1684415609","url":"https:\/\/bookstorenmore.com\/en-de\/products\/happy-customers-everywhere-how-your-business-can-profit-from-the-insights-of-positive-psychology-9780230116450","provider":"Bookstore N More","version":"1.0","type":"link"}