{"product_id":"helen-gordon-the-woman-behind-the-greensheet-9781475987065","title":"Helen Gordon: The Woman Behind the Greensheet","description":"\u003cp\u003eIn 1969, Helen Gordon moved to Houston with her new husband, Robert DeYoung. A no-nonsense, pragmatic mother of three with the heart of a musician and the soul of a painter, Helen was determined to be her own boss by owning and operating her own company. \u003c\/p\u003e \u003cp\u003eIt didn't take her long to find success. Helen started the Greensheet, a free advertising tabloid with classified ads and a list of business services, in 1970. Within eight years, she expanded it to five Texas cities without the help of bank loans. But she lived in a good ol' boy atmosphere, in which long lunches over dry martinis were the norm and women were generally absent from the boardroom. \u003c\/p\u003e \u003cp\u003eEven so, Helen was undeterred. She was determined to build a company that would prosper, and prosper it did. By 2012, the Greensheet had grown to a circulation of 650,000 and appeared within four Texas cities. Today, her company is a household name and continues to be one of the most successful classified tabloids in the state. \u003c\/p\u003e \u003cp\u003eHer irrepressible optimism, sense of humor, and vivacious personality served her well in her personal and professional life. As told by her daughter, Rebecca, Helen Gordon: The Woman Behind the Greensheet is Helen's inspiring true story.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rebecca Blakeley\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/19\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 172\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.40d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781475987065\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"iUniverse","offers":[{"title":"Paperback","offer_id":45142302064755,"sku":"9781475987065","price":15.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_9da17172-8792-45f9-8d3a-a48fffd4ed12.jpg?v=1782818499","url":"https:\/\/bookstorenmore.com\/en-de\/products\/helen-gordon-the-woman-behind-the-greensheet-9781475987065","provider":"Bookstore N More","version":"1.0","type":"link"}