{"product_id":"how-to-sell-to-an-idiot-12-steps-to-selling-anything-to-anyone-9780471718543","title":"How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone","description":"\u003cb\u003eHOW TO SELL TO AN IDIOT\u003c\/b\u003e \u003cp\u003eSelling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime.\u003c\/p\u003e \u003cp\u003eIn \u003cb\u003e\u003ci\u003eHow to Sell to an Idiot\u003c\/i\u003e\u003c\/b\u003e, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does. Along with a wealth of proven sales guidance and effective techniques, you'll learn how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUse idiot-proof planning and preparation to make prospecting far more effective\u003c\/li\u003e \u003cli\u003eUse idiot-speak to connect with prospects and gather vital information that makes selling easy\u003c\/li\u003e \u003cli\u003eSpice up your sales pitch for faster closings and larger sales\u003c\/li\u003e \u003cli\u003eWring referrals out of clients like water from a sponge\u003c\/li\u003e \u003cli\u003eAnd much more!\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\"Selling is an act of compassion. Sales professionals must believe that their products and services will improve the quality of their customers' lives. Hoover and Sparkman get that. Selling must also be fun-for the salesperson and the customer. How to Sell to an Idiot makes it clear that the first laugh of the day must be at ourselves.\"\u003cbr\u003e --Roger P. DiSilvestro, former Chairman and CEO, Athlon Sports Publishing and coauthor of \u003ci\u003eThe Art of Constructive Confrontation\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"How to Sell to an Idiot hits the bull's-eye. Great practical steps that will help anyone in sales reach the goal line. Truly a creative approach with fresh new ideas delivered with humor.\"\u003cbr\u003e --Charles S. Dreyer, Director of Sales-Southern California Coastal Region, K. Hovnanian Homes, a Fortune 500 company\u003c\/p\u003e \u003cp\u003e\"How to Sell to an Idiot provides an entertaining and creative look at the formula for sales success. Insightful and fun, you'd have to be an idiot not to add this book to your resource library!\"\u003cbr\u003e --Chip Cummings, international speaker, marketing expert, and author of \u003ci\u003eStop Selling and Start Listening\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Hoover,Bill Sparkman\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.12h x 6.06w x 0.61d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780471718543\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eIngram Advance\u003c\/i\u003e 11\/01\/2005 pg. 49\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJOHN HOOVER, PhD\u003c\/b\u003e, is an organizational behavior specialist, author, consultant, popular speaker, and seminar leader. A former executive in the Disneyland Entertainment Division, he has consulted with such clients as Boeing, Delta Air Lines, Hilton Hotels, IBM, Motorola, and Xerox. He is also the author (with Roger DiSilvestro) of \u003ci\u003eThe Art of Constructive Confrontation: How to Achieve More Accountability with Less Conflict\u003c\/i\u003e, from Wiley.\u003c\/p\u003e \u003cp\u003eVisit www.constructiveconfrontation.com or www.idiotworld.org.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBILL SPARKMAN\u003c\/b\u003e is one of America's top sales trainers and motivational speakers. His approach to business and life has thrilled audiences since 1987. His \"clipboard\" style of educating was developed after a successful career in the world of sports as a player and coach. Fire up your sales team; Bill makes learning fun!\u003c\/p\u003e \u003cp\u003eVisit www.billsparkmanthecoach.com.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":44251238432883,"sku":"9.78047E+12","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_801b5290-456e-4b01-bf3b-9654628d2e91.jpg?v=1769349211","url":"https:\/\/bookstorenmore.com\/en-de\/products\/how-to-sell-to-an-idiot-12-steps-to-selling-anything-to-anyone-9780471718543","provider":"Bookstore N More","version":"1.0","type":"link"}