{"product_id":"if-then-how-simulmatics-corporation-invented-the-future-9781324091127","title":"If Then: How Simulmatics Corporation Invented the Future","description":"The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and \u003cem\u003eNew Yorker\u003c\/em\u003e staff writer, in this \"hilarious, scathing, and sobering\" (David Runciman) account of the origins of predictive analytics and behavioral data science.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jill Lepore\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Liveright Publishing Corporation\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/14\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.23h x 5.55w x 1.03d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781324091127\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eLepore, Jill:\u003c\/i\u003e\u003c\/b\u003e - \u003cstrong\u003eJill Lepore\u003c\/strong\u003e is the David Woods Kemper '41 Professor of American History at Harvard University and is also a staff writer at \u003cem\u003eThe New Yorker\u003c\/em\u003e. A two-time Pulitzer Prize finalist, her many books include the international bestseller \u003cem\u003eThese Truths\u003c\/em\u003e and \u003cem\u003eThis America\u003c\/em\u003e.\u003c\/p\u003e","brand":"Liveright Publishing Corporation","offers":[{"title":"Paperback","offer_id":39826385993843,"sku":"9781324091127","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_fee9bcce-c9f8-4db4-873b-5810144e524f.jpg?v=1644549229","url":"https:\/\/bookstorenmore.com\/en-de\/products\/if-then-how-simulmatics-corporation-invented-the-future-9781324091127","provider":"Bookstore N More","version":"1.0","type":"link"}