{"product_id":"imagining-la-chica-moderna-women-nation-and-visual-culture-in-mexico-1917-1936-9780822342380","title":"Imagining la Chica Moderna: Women, Nation, and Visual Culture in Mexico, 1917-1936","description":"In the years following the Mexican Revolution, visual images of \u003ci\u003ela chica moderna\u003c\/i\u003e, the modern woman, au courant in appearance and attitude, popped up in mass media across the country. Some of the images were addressed directly to women through advertisements, as illustrations accompanying articles in women's magazines, and on the \"women's pages\" in daily newspapers. Others illustrated domestic and international news stories, promoted tourism, or publicized the latest Mexican and Hollywood films. In \u003ci\u003eImagining la Chica Moderna\u003c\/i\u003e, Joanne Hershfield examines these images, exploring how the modern woman was envisioned in Mexican popular culture and how she figured into postrevolutionary contestations over Mexican national identity.\u003cp\u003eThrough her detailed interpretations of visual representations of la chica moderna, Hershfield demonstrates how the images embodied popular ideas and anxieties about sexuality, work, motherhood, and feminine beauty, as well as class and ethnicity. Her analysis takes into account the influence of \u003ci\u003emexicanidad\u003c\/i\u003e, the vision of Mexican national identity promoted by successive postrevolutionary administrations, and the fashions that arrived in Mexico from abroad, particularly from Paris, New York, and Hollywood. She considers how ideals of the modern housewife were promoted to Mexican women through visual culture; how working women were represented in illustrated periodicals and in the Mexican cinema; and how images of traditional \"types\" of Mexican women, such as \u003ci\u003ela china poblana\u003c\/i\u003e (the rural woman), came to define a \"domestic exotic\" form of modern femininity. Scrutinizing photographs of Mexican women that accompanied articles in the Mexican press during the 1920s and 1930s, Hershfield reflects on the ways that the real and the imagined came together in the production of la chica moderna.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joanne Hershfield\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Duke University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/27\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.98h x 6.26w x 0.61d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780822342380\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChronicle of Higher Education\u003c\/i\u003e 07\/11\/2008 pg. 17\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eJoanne Hershfield is Professor of Media Studies and Chair of the Curriculum in Women's Studies at the University of North Carolina, Chapel Hill. She is the author of \u003ci\u003eThe Invention of Dolores del Rio\u003c\/i\u003e and \u003ci\u003eMexican Cinema\/Mexican Woman, 1940-1950\u003c\/i\u003e and a coeditor of \u003ci\u003eMexico's Cinema: A Century of Film and Filmmakers\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"Duke University Press","offers":[{"title":"Paperback","offer_id":40198573293683,"sku":"9.78E+12","price":26.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_7cf8bc31-8916-4211-bad1-5a354a52fa9b.jpg?v=1656079010","url":"https:\/\/bookstorenmore.com\/en-de\/products\/imagining-la-chica-moderna-women-nation-and-visual-culture-in-mexico-1917-1936-9780822342380","provider":"Bookstore N More","version":"1.0","type":"link"}