{"product_id":"innovation-in-pricing-contemporary-theories-and-best-practices-9781138738256","title":"Innovation in Pricing: Contemporary Theories and Best Practices","description":"\u003cp\u003eThis new edition of \u003ci\u003eInnovation in Pricing\u003c\/i\u003e builds on the success of the first, examining the ways in which pricing innovation can drive profits through articles and interviews with the world's leading academics, business practitioners and consultants in the field. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis book is the only book dedicated to innovation in pricing and is an essential read for business executives, innovation managers and pricing managers wishing to treat innovation in pricing as seriously as they treat product, service or business model innovation. It is also valuable supplementary reading for advanced students of marketing and sales. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andreas Hinterhuber\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/08\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 406\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.94d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781138738256\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eEdited by Andreas Hinterhuber, Stephan Liozu\u003cbr\u003e\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":44067533422707,"sku":"9.78114E+12","price":374.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_afae011e-9a5b-46c6-883a-4aff77b69974.jpg?v=1762610026","url":"https:\/\/bookstorenmore.com\/en-de\/products\/innovation-in-pricing-contemporary-theories-and-best-practices-9781138738256","provider":"Bookstore N More","version":"1.0","type":"link"}