{"product_id":"international-communications-strategy-developments-in-cross-cultural-communications-pr-and-social-media-9780749453299","title":"International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media","description":"\u003cp\u003e\u003ci\u003eInternational Communications Strategy\u003c\/i\u003e is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eNew channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media. \u003cp\u003e\u003c\/p\u003eCommunication is seen less and less as an operational function. While in the past organizations seemed to need communication practitioners only for colourful brochures and press releases, you are now expected to provide strategic advice and help senior executives to engage effectively with stakeholders in various parts of the world. At the same time, you are required to be knowledgeable about social media and internet cultures and to be able to link on-line and off-line PR work successfully. \u003cp\u003e\u003c\/p\u003eBy providing information on alternative approaches as well as containing cross-cultural case-studies and examples, the book will give you points of reference and ideas that you will be able to use every time you are asked to provide strategic communication guidance to senior management\/clients.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Silvia Cambié,Yang-May Ooi\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/28\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.42h x 6.36w x 0.88d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749453299\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 10\/01\/2009 pg. 84\u003cbr\u003e\u003ci\u003eScitech Book News\u003c\/i\u003e 09\/01\/2009 pg. 11\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSilvia Cambié \u003c\/b\u003eis a cross-cultural communicator whose experience includes business journalism from Eastern Europe and professional communication for international trade associations. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eYang-May Ooi \u003c\/b\u003eis a writer specialising in cross-cultural issues and social media. Her cross-cultural blog, Fusion View, has been featured on BBC Radio.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Hardcover","offer_id":45149082026099,"sku":"9780749453299","price":71.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_083acf74-17de-4106-9491-d73c1421e9b0.jpg?v=1783017975","url":"https:\/\/bookstorenmore.com\/en-de\/products\/international-communications-strategy-developments-in-cross-cultural-communications-pr-and-social-media-9780749453299","provider":"Bookstore N More","version":"1.0","type":"link"}