{"product_id":"international-luxury-brand-strategy-9781138614833","title":"International Luxury Brand Strategy","description":"\u003cp\u003eThis book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21\u003csup\u003est\u003c\/sup\u003e century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pierre Xiao Lu\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/22\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 242\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.63d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781138614833\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePierre Xiao Lu\u003c\/strong\u003e is an international brand strategist in fashion and luxury brand business, and President and Professor of the Pierre Xiao Lu Institute of International Luxury Brand Strategy, Beijing, Shanghai, Paris and Milan. He is Visiting Professor at HEC Paris, ESSEC Paris-Singapore, the University of Paris Dauphine, and the Catholic University of the Sacred Heart in Milan. He was also a visiting scholar at Harvard Business School and the MIT Sloan School of Management. He received his PhD from ESSEC Business School in Paris and specializes in luxury brand management and luxury consumer behavior studies. He is the author of \u003ci\u003eElite China: Luxury Consumer Behavior in China\u003c\/i\u003e and co-author of \u003ci\u003eLuxury China: Market Opportunities and Potential\u003c\/i\u003e and \u003cem\u003eQuand la Chine s'éveille au luxe, la montée en puissance des marques Chinoises\u003c\/em\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":44031995248755,"sku":"9.78114E+12","price":284.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_136edcc8-ab10-445d-b87e-c0c7df416d1b.jpg?v=1761483983","url":"https:\/\/bookstorenmore.com\/en-de\/products\/international-luxury-brand-strategy-9781138614833","provider":"Bookstore N More","version":"1.0","type":"link"}