{"product_id":"introduction-to-public-relations-strategic-digital-and-socially-responsible-communication-9781544392004","title":"Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication","description":"\u003cstrong\u003eIntroduction to Public Relations: Strategic, Digital, and Socially Responsible Communication\u003c\/strong\u003e presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The \u003cstrong\u003eSecond Edition\u003c\/strong\u003e features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Janis Teruggi Page, Lawrence J. Parnell\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/23\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 448\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 8.00w x 0.70d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781544392004\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003ePage, Janis Teruggi:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eJanis Teruggi Page \u003c\/b\u003edraws from 20 years of executive experience managing strategic communications for regional and national media companies. She managed corporate, consumer, and media relations, creating programming partnerships with major TV networks, directing PR for national industry trade show events, and supervising new product launches. She is a member of PRSA and continues to serve clients through her consultancy, MediawerksPR.\u003c\/p\u003eAn award-winning educator, Janis is a faculty member of the Department of Communication, University of Illinois at Chicago and a Fulbright Distinguished Chair scholar. She has developed and taught both undergraduate and graduate-level PR courses such as principles, writing, cases, campaigns, corporate advocacy, issues management, sustainability, and visual communication. Janis has produced more than 50 conference papers, book chapters, and refereed articles. Her work appears in the \u003ci\u003eJournal Public Interest Communication, \u003c\/i\u003ethe\u003ci\u003e Journal of Public Relations Education, \u003c\/i\u003ethe\u003ci\u003e Journal of Political Management\u003c\/i\u003e, and the \u003ci\u003eHandbook of Strategic Communication\u003c\/i\u003e, among others. Janis is also co-author of the 2020 textbook, \u003ci\u003eVisual Communication Insights and Strategies\u003c\/i\u003e. She earned a Ph.D. from Missouri School of Journalism in 2005. \u003cbr\u003e\u003cb\u003e\u003ci\u003eParnell, Lawrence J.:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eLawrence J. Parnell \u003c\/b\u003eis an award-winning practitioner and educator. In 2003 he was selected the PR Professional of the Year by \u003ci\u003ePRWeek\u003c\/i\u003e; in 2009 he was named to the PR News Hall of Fame, and in 2015, the George Washington University Master's in Strategic Public Relations, which he leads, was named Best PR Education program by \u003ci\u003ePRWeek\u003c\/i\u003e. He is an active member of PRSA and the Page Society.He offers the practical experience of more than 30 years of communications work in government, corporate, and agency settings and 12 years in academia as an associate professor of Strategic Public Relations and program director at The George Washington University, (GW). As well, he has served as an adjunct professor at the GW School of Business and teaches Strategic Communications to MBA candidates. During his career, he has advised elected officials, government leaders, and corporate executives at the national and global levels on major business and communications issues. He continues to provide high-level communications consulting and training to corporations, nonprofits, and government organizations through his firm Parnell Communications.His research on CSR, PR, and public diplomacy has been presented at national and global industry and academic conferences and published in \u003ci\u003eShaping International Public Opinion: A Model for Nation Branding and Public Diplomacy\u003c\/i\u003e.\u003cbr\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Paperback","offer_id":39827328827507,"sku":"9781544392004","price":93.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_8a82183e-b58b-4c02-96eb-0232d623d91c.jpg?v=1644565011","url":"https:\/\/bookstorenmore.com\/en-de\/products\/introduction-to-public-relations-strategic-digital-and-socially-responsible-communication-9781544392004","provider":"Bookstore N More","version":"1.0","type":"link"}